Cliver_Motion_Reel.mp4

Selections from project work over the last several years. This reel demonstrates my original work in animation and design. All non-original resources and elements are noted below

• Client-Provided Logos (0.04, 0.07, 0.10):
Vision22, CSX Santa Train, Appalachian Power, Food City, Kingsport Chamber.

• Inherited AE template resources (0:21-0:23):
Vector line burst effects (Jersey Metro)

• Licensed Vector Stock Resources (0:16, 0:40):
SF Map, Houses on a Hill (Getty Images)

CSX Santa Train 2025

An annual charitable event seeking to improve its promotional reach and effectiveness among attendees and donors. In addition to static posts on Instagram and Facebook, thirteen short animated videos were added for the annual social media campaign for the 2025 Santa Train.

instagram.com/csxsantatrain

  • Stakeholder/Client:
    McNeely Brockman Public Relations, CSX

    My Work
    The CSX and Santa Train logos and icons as well as a campaign style guide were provided. Excluding these resources and any media composited in final posts (video footage and audio), the visual creative work and animation on delivered segments are solely my work as described below.

    • Creation of style-compliant textures, vectors, and other elements for motion work (Photoshop/Illustrator).

    • Planning (sketching/storyboarding) and digital animation work for 13 short videos for posting on social media platforms. Tools: After Effects, Premiere Pro, Rive

    List of Deliverables (Videos)

    • Announcement
    • Safety Saturdays
    • Route Map
    • Calendar Countdowns (4)
    • Event Sponsor Thanks (3)
    • Holiday Greetings (3)

Vision Conference

Motion elements used in promotional pieces and on-site AV production for an annual conference for international students. Each year’s event often uses a distinct visual style (color palette and visual elements) reflective of the varying host city/region. The project requires a balance of visual brand continuity in the logo’s motion design and also versatility for use in promo videos with themes ranging from fun and exciting to serious or contemplative content.

    • Stakeholder/Client: Bridges International

    • Graphic Design: Adam Smith (source elements/style guide)

    My Work

    Recreation of textures, vectors, etc from promotional materials and the conference style guide for use with motion.
    Deliverables include the primary logo reveal (mountain/snow scene), tags for use with promotional videos displaying the logo, registration info, etc., a looping gif. for use in social media, sharing and other communication. On-site display resources such as introduction videos displaying speaker names and looping bumpers.

“I remember showing your work to people. It made me so excited to join the team!”
— Emily DeRuiter, Copywriter/Videographer, Creative One Media

Honor Restored Training Series

Animation demonstrating the use of the Honor Restored conversation guide. This was my first motion design assignment, and it initiated my love of animation work. The scope of the project pushed me to advance my competency in animation concepts, After Effects workflow practices, and features like expressions.

The project aimed to engage the viewer’s attention and interest by illustrating the concepts, stories, quoted text, and the technical instructions from pre-produced audio narration. A creative challenge of this project was to match a range of different types of imagery with the personality of the source illustrations and to maintain that visual consistency between the eight segments.

Final production collection: vimeo.com/showcase/honor-restored

    • Stakeholder/Client: Bridges International

    • Planning, direction, audio and voiceover coordination: Zack Russell

    • Initial storyboarding and illustration collaboration: David Eng

    • Original design for the printed Honor Restored tool: Allison Walsh

    My Work
    Visual conceptualization and storyboarding (~50%)
    All animation and video composition (prior to final assembly with music tracks.)
    App interface footage (iOS and Android)
    Additional artwork (~80%) and the adaptation of initial illustrations for motion.

San Francisco Vision Dinner

Video intro for a regional gathering for donors (and broadcast to virtual attendees.) The piece highlights ministry stats and scope among the Cru movements of San Francisco area Colleges and Universities. Though the stakeholders’ request was for a motion graphic illustration of a vision statement and a few statistics, through the offering of a few suggestions, I found there was value in using this initial spot in the meeting agenda to demonstrate the positive vision and impact of the local Cru movements.

A short project timeline dictated a higher level of autonomy for the visual direction of the piece and, though I prefer to use original elements, stock resources helped me go beyond the minimum scope of the project to include audio and footage of the city. My favorite fun motion segment is the layered bounce of the neighborhood houses and trees. Knowing this work wasn’t simply for text delivery, these additional elements and the personality of the motion were tools for drawing out positive feelings in connection with Cru and with the city.

  • Stakeholder/Client: Caleb Alldrin (San Francisco area Cru movement directors)

    My Work

    Visual Conceptualization, Direction, Design, Motion, Compositing, Audio Selection, and Editing.

    Licensed Stock Resources
    Getty Images
    Map and Houses vectors, Aerial and street footage of San Francisco,
    Universal Audio
    Glimmers of Light, Britton Goldsmith