Print and Layout — JohnCliver.com

Expansion Plan

Publication distributed annually to donors as a supplement and summary of Cru’s annual report.

This piece falls within the boundaries of Cru’s visual branding guidelines and all written content adheres to Cru’s written style guide (modified AP style). Because of a short turnaround window, much of the copy was generated concurrently with the assembly of the layout/design. Working alongside the team of stakeholders/clients, I helped refined the written communication in addition to visual design.

- Stakeholder/Client: Jim Dempsey, Bob Francis, James Cusson, Karene Crebs
- Project Segments (my work):
  Client communication and planning, basic design, visual structure and template creation, illustration, text layout, image editing, chart and data organization.
- Photography: John Cliver, Tim Niegocki

“I was so glad to see you recognized today by your colleagues…what a blessing you have been to me, James and our team, especially where it came to the Expansion Plan and all your expertise to make that a great publication. Your honor and recognition is well deserved!”
Jim Dempsey
Chief Development Officer - Cru

Concert Program Redesigns

Usability and design update for high school music program event schedules.

This redesign effort was prompted by the mobile unfriendly layout and often difficult-to-read text of digital programs provided at band and chorus performances. Text copy here is scaled up and content is organized for single column scrolling. Intended for use within a concert hall or auditorium, the updated program is delivered as a downloadable image file, making it easy to share (and pinch/zoom) on any device and it won’t require a persistent internet connection.

“I love your design style! -Your use of color and design elements in your projects. Your illustration skills are awesome and your work is so clean, keep up the great work!”
Priscilla Alvarez
Senior Designer - Cru, Creative One Media

The Journey

A comprehensive resource for discipleship leaders

As a collection of 54 modules written by over 20 authors, The Journey lived up to its name as a challenging design project. The stakeholder’s value of bold and fun design elements was challenged by the expansive source text copy and limited print budget. Increasing the final page size and creating multiple versions of module templates were some of the accommodations made in the design process.

Stakeholder/Client: Jason Weimer Director of Publishing for Cru Press
Project Segments (my work):
Client communication and planning, basic design, template and element creation, illustration, module layout and copy propagation, cover design.

Golf Scramble

Fundraiser for the local Cru movement at Clemson University

Since the “first annual” event in 2017, the grass-green golf aesthetic was refined in further iterations of the design to showcase business logos and other sponsors over a dark background. The logo elements are kept somewhat generic in order to showcase sponsorships and other important communication but it marks a wide range of on-site materials, signs and promotional products.

Stakeholder/Client: Weston Tripp (Director, Clemson Area Cru Team)

Large grommeted vinyl banner displayed at course entrance