Faith First Financials
Logo and visual branding for a local business startup.
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Freelance/Contract
Client: Take Part, Britnie ThompsonJob segments (my work):
Client interview (intake) and creation of initial branding statement, Logo design, Definition of brand fonts and color palette, Usage samples for visual elements and communication.
Harbor Presbyterian
Logo and basic visual branding for a church.
Through the design and review process with the pastor and other church leaders, we determined that Harbor’s local community and distinct ministry focus to be central to its visual brand communication. The bright personality and subtle imagery of this logo (and simple branding system) has continued to served Harbor’s needs well over the years.
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Stakeholder/Client: Jason Schubert, Pastor, Harbor Presbyterian Church
Project Segments (my work):
Client Communication (intake, feedback, etc.), Logo Design, Definition of logo variations and usage, branding fonts and colors.
Innovation Team
A design system for a team (internal, Cru) with broad communication needs.
The team’s various categories, titles, labels and segments required unifying design and elements that were both unique to the team and also non-competitive with Cru’s visual brand.
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Stakeholder/Client: Innovation Team, Cru
Project Segments (my work):
Innovation title design, Team specific category icons, unifying visual elements, Full icon set customized with Innovation elements, email and presentation templates, style guide document.Note: This is the initial deliverable for this team. Further refinement and design additions by Willard Devaul (not shown here).
empathy
define
ideate
prototype
test
“Everything you create has a specific purpose. It flows so well together.”
Brief Nonprofit
A Visual Rebranding Proposal for Blue Ridge Innovation & Entrepreneurship Foundation. Brief provides STEM education opportunities to under-served kids.
This initiative work is the product of personal creative preference as well as the recognition of design and usability deficits in the current visual branding. Through this updated visual system, Brief’s established brand is served by a modern and versatile logo which holds intentional imagery and accommodates taglines/text for different contexts and organizational segments.
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*Proposal Only*
Prepared for (and presented to) Mac Devine, Executive Director, Brief Nonprofit
Project Segments (my work):
Logo design, Alternate and restricted palette logo versions, Style guide document including definitions of logos, fonts and colors, usage samples, and a proposed rollout timeline.
